BRANDS CONSUMERS CAN TRUST
Now in its 26th year, the Trusted Brands Awards continue to honour the products and services that Australians trust most. Based entirely on consumer feedback, these awards reflect the genuine opinions of the public—highlighting brands that have earned the confidence and loyalty of everyday Australians.
The selection process is conducted with complete independence and transparency. With no commercial influence or advertiser involvement, the awards provide an unbiased and credible measure of public trust. This ensures that each recognised brand has been chosen solely by consumers, based on their personal experiences and perceptions.
A Trusted Brand is distinguished by its ability to remain relevant, dependable, and authentic in an ever-changing market. While some brands enjoy global recognition, it is their strong local connection and commitment to consistent quality that truly resonate with Australian consumers.
Trust is a critical factor in decision-making—often intuitive, but deeply rooted in reliability and integrity. Whether in the form of a product or a service, trust assures consumers they are making the right choice. While factors such as price and desirability play a role, it is a brand’s ability to deliver on its promises that ultimately defines its value.
As consumer expectations continue to evolve, trust remains an enduring measure of brand strength. The Trusted Brands Awards are a celebration of those brands that not only meet expectations but consistently uphold the principles that inspire long-term loyalty and respect.
Trust is an emotion that fuels our decision whether we are conscious of it or not.
BRAND SHOWCASE
Aged Care & Retirement Villages
Air Conditioner
Air Conditioner
Air Purifiers
Australian Iconic Brand
Barbecues
Breakfast Food
Car Rental
Charity
Charity
Confectionery
Dishwashing Tablets
DIY Power Tools
DIY Power Tools
Fabric Softener/Conditioner
Funeral Insurance
Garden Power Tools (Exc. Lawn Mowers)
Garden Power Tools (Exc. Lawn Mowers)
Gardening Products
Gardening Products
Gardening Products
Hearing Services
Hearing Services
Home Care QLD
Home Care QLD
Home Care SA/NT
Home Care SA/NT
Home Care VIC/TAS
Home Care VIC/TAS
Home Care VIC/TAS
Honey
Household Cleaning Products
Incontinence Products
Incontinence Products
Incontinence Products
Laundry Detergents
Lawn Mowers
Lawn Mowers
Life Insurance
Ocean Cruise Operators
Ocean Cruise Operators
Optometrists
Ovens
Pain Relief
Pain Relief
Pet Care (Excl. Food)
Pet Insurance
Plant-Based Milk
Retailers (Exc. Supermarkets)
River Cruise Operators
Stain Removers
Sugar Substitutes
Sunscreen
Sunscreen
Superannuation
Superannuation
Tyres
Vaporisers
Vaporisers
Vitamins & Supplements
MOST TRUSTED
*of all brands
surveyed
METHODOLOGY
How Our Trusted Brands Survey Was Conducted"
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Catalyst Research
The 2025 Trusted Brands survey was independently conducted by research company Catalyst Research. It invited a sample of over 4300 Australian adults, from every state and territory, to rate the brands they trust the most. They scored over 68 categories of products and services across a broad range of industries.
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Scoping
Brands included in the list to be rated were generated by asking consumers in Australia for their most trusted brands. This was an unprompted question to ensure the rating of top brands in each category, as selected by Australians, was without prejudice.
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Consumers Voting
Each respondent was required to complete an online questionnaire. Catalyst Research asked each participant to rate the brands they trust for each category. They then have to rate which is their most trusted brand of that category and then have to write in words why.
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Trusted Brand Rating
Each category contains one Winner, and two Highly Commended brands. These brands scored higher in their respective categories than the other brands polled.
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2025 Results
We are confident that the results of the 2025 Reader’s Digest Trusted Brands survey provide a truly accurate measurement of Australian consumer sentiment.