Category: Vitamins & Supplements
HERE THREE IN A ROW COMES! A household name in vitamins for generations, Swisse Wellness has once again been named Reader’s Digest Most Trusted Brand in the Vitamins & Supplements category for 2026, marking the third consecutive year Australians have placed their trust in Swisse Wellness.
Founded in Melbourne in 1969, Swisse Wellness was built on a belief that quality, science-led formulations can support people to live healthier, more balanced lives. More than five decades on, that philosophy continues to guide every product developed. Today, Swisse Wellness is proud to be Australia’s #1 vitamin, mineral and supplement brand*, with more Australians, choosing Swisse Wellness than any other brand in the category.
From rigorous ingredient sourcing to evidence-based formulations, Swisse Wellness has consistently prioritised scientific credibility and premium quality. Now a globally owned company, its foundations remain proudly Australian, guided by the same values that shaped the brand from its earliest beginnings.
“This recognition is incredibly meaningful for Swisse because it reflects the trust Australians place in our products and our purpose,” says Stephanie Taylor, Marketing Director ANZ. “For over 55 years, we’ve remained committed to innovation, quality and supporting Aussies to live a happier and healthier life.”
As Swisse Wellness continues to evolve, its mission remains clear: to support people through whatever life throws at them. Here Life Comes.
Visit swisse.com.au
*IQVIA Sell Out Service. Vitamins Minerals & Supplements, Australia Pharmacy and Grocery. Total Value Sales and Total Unit Sales, MAT 31/12/2025.
"Have used them for many years and they are a premium brand."
Male, 40–49, NSW/ACT
"Swisse is a wellrecognised brand and has a great reputation."
Female, 60–69, VIC/TAS
"Always had good results from this brand."
Male, 60–69, WA