BRANDS CONSUMERS CAN TRUST
In our 100th Anniversary Year, Reader’s Digest’s Annual Trusted Brands Awards celebrates the brands Australians trust the most.
For the 23rd year, Reader’s Digest has approached ordinary consumers to ask their opinions on what brands of products and services are important to them. With these years of research behind us, we are able to confidently dissect precisely what features a Trusted Brand must possess in order to maintain relevance and purpose for Australian consumers.
A Trusted Brand enjoys international appeal, yet at the same time upholds a strong local connection. It has individual relevance for all its consumers, just about anywhere and in any culture.
Trust is an emotion that fuels our decision whether we are conscious of it or not. It is that intangible quality that signals reliability and integrity. Whether it is a product or service, trust is what reassures us that we are making the right choice. Cost, quality and desirability are all important factors for consumers. Yet it’s vital for a brand to stay true to its promises. While brands come in and out of vogue, those that capture our attention, maintain our confidence and win over our trust do so by holding fast to their core principles.
Brand Showcase
Australian Iconic Brand
Aged Care & Retirement Villages
Aged Care & Retirement Villages
Air Conditioner
BARBECUES
BARBECUES
BREAKFAST FOOD
CAR RENTAL
CHARITY
CHARITY
CHARITY
Confectionery
Cruise Operators
Cruise Operators
Cruise Operators
Dishwashers
Dishwashers
DIY Power Tools
Fabric Softener/Conditioner
Fridges
FUNERAL INSURANCE
FUNERAL INSURANCE
GARDEN POWER TOOLS (exc. Lawn Mowers)
GARDEN POWER TOOLS (exc. Lawn Mowers)
GARDENING PRODUCTS
Glues and Construction Adhesives
Glues and Construction Adhesives
Hearing Services
Hearing Services
Honey
Household Cleaning PRODUCTS
Humidifiers and Vaporisers
Incontinence Products
Incontinence Products
Incontinence Products
JEWELLERS
KETTLES & TOASTERS
LAUNDRY APPLIANCES
LAUNDRY Detergents
Lawn Mowers
Lawn Mowers
Life INSURANCE
OPTOMETRISTS
OVENS
Pain Relief
Paint
Pet Care (exc. Food)
Pet Care (exc. Food)
Pet Insurance
Pet Insurance
Pet Insurance
Plaster/Adhesive Bandages
Real Estate Agencies
Retailers (exc. Supermarkets)
Residential Aged Care SA
SEALANTS & FILLERS
SEALANTS & FILLERS
SKIN CARE (ANTI-AGEING)
Stain Removers
Sugar Substitutes
Sunscreen
Superannuation
Tea
Tyres
VEGETARIAN/VEGAN FOOD
Vacuum Cleaners
Vacuum Cleaners
Methodology
How Our Trusted Brands Survey Was Conducted
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Catalyst Research
The 2022 Trusted Brands survey was independently conducted by leading research company Catalyst Research. It invited a sample of over 3000 Australian adults, from every state and territory, to rate the brands they trust the most. They scored over 75 categories of products and services across a broad range of industries.
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Scoping
Brands included in the list to be rated were generated by asking consumers in Australia for their most trusted brands. This was an unprompted question to ensure the rating of top brands in each category, as selected by Australians, was without prejudice.
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Consumers Voting
Each respondent was required to complete an online questionnaire. Catalyst Research asked each participant to rate the brands they trust for each category. They then have to rate which is their most trusted brand of that category and then have to write in words why.
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Trusted Brand Rating
Each category contains one Winner, and two Highly Commended brands. These brands scored higher in their respective categories than the other brands polled.
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2022 Results
We are confident that the results of the 2022 Reader’s Digest Trusted Brands survey provide a truly accurate measurement of Australian consumer sentiment.
Event Gallery
2021 TB Event
Congratulations to all the Winners
2020 Marketing Excellence Awards Winner - AVJennings
Bunnings Warehouse - Winner in Australian Iconic Brand
Cellarmasters - Winner in Australian Wine Subscription
Guide Dogs - Nancy
Golden Envelopes
Raffle
Dyson - Winner in Vacuum Cleaners
Bridgestone - Winner in Tyres
Band-Aid - Highly Commended in First Aid