100% VOTED BY CONSUMERSTHE ULTIMATE SEAL OF
CUSTOMER APPROVAL
SEE THE BRANDS AUSTRALIANS HAVE VOTED
AS MOST TRUSTED IN THE COUNTRY
VIEW WINNERS

BRANDS CONSUMERS CAN TRUST

In our 102nd Anniversary Year, Reader’s Digest’s Annual Trusted Brands Awards celebrates the brands Australians trust the most.

For the 25th year, Reader’s Digest has approached ordinary consumers to ask their opinions on what brands of products and services are important to them. With these years of research behind us, we are able to confidently dissect precisely what features a Trusted Brand must possess in order to maintain relevance and purpose for Australian consumers.

A Trusted Brand enjoys international appeal, yet at the same time upholds a strong local connection. It has individual relevance for all its consumers, just about anywhere and in any culture.

Trust is an emotion that fuels our decision whether we are conscious of it or not. It is that intangible quality that signals reliability and integrity. Whether it is a product or service, trust is what reassures us that we are making the right choice. Cost, quality and desirability are all important factors for consumers. Yet it’s vital for a brand to stay true to its promises. While brands come in and out of vogue, those that capture our attention, maintain our confidence and win over our trust do so by holding fast to their core principles.


BRAND SHOWCASE


 

Aged Care & Retirement Villages

Air Conditioner

Air Conditioner

Air Conditioner

Australian Iconic Brand

Australian Wine Club/Subscription

Barbecues

Breakfast Food

Car Rental

Charity

Charity

Charity

Confectionery

Cruise Operators

Cruise Operators

Cruise Operators

Dishwashers

DIY Power Tools

Fabric Softener/Conditioner

Fridges

Funeral Insurance

Funeral Insurance

Garden Power Tools (Exc. Lawn Mowers)

Glues and Construction Adhesives

Hearing Services

Hearing Services

Home Care NSW/ACT

Home Care NSW/ACT

Home Care QLD

Home Care QLD

Home Care SA/NT

Home Care SA/NT

Home Care VIC/TAS

Home Care VIC/TAS

Honey

Household Cleaning Products

Incontinence Products

Incontinence Products

Laundry Appliances

Laundry Detergents

Lawn Mowers

Lawn Mowers

Optometrists

Ovens

Pain Relief

Paint

Pet Care (Excl. Food)

Pet Insurance

Retailers (Exc. Supermarkets)

Sealants & Fillers

Sealants & Fillers

Stain Removers

Sugar Substitutes

Sunscreen

Sunscreen

Tyres

Vegetarian/Vegan Food

Vitamins & Supplements



MOST TRUSTED


 


*of all brands surveyed


METHODOLOGY

How Our Trusted Brands Survey Was Conducted"

  • Catalyst Research

    The 2024 Trusted Brands survey was independently conducted by research company Catalyst Research. It invited a sample of over 4300 Australian adults, from every state and territory, to rate the brands they trust the most. They scored over 68 categories of products and services across a broad range of industries.

  • Scoping

    Brands included in the list to be rated were generated by asking consumers in Australia for their most trusted brands. This was an unprompted question to ensure the rating of top brands in each category, as selected by Australians, was without prejudice.

  • Consumers Voting

    Each respondent was required to complete an online questionnaire. Catalyst Research asked each participant to rate the brands they trust for each category. They then have to rate which is their most trusted brand of that category and then have to write in words why.

  • Trusted Brand Rating

    Each category contains one Winner, and two Highly Commended brands. These brands scored higher in their respective categories than the other brands polled.

  • 2024 Results

    We are confident that the results of the 2024 Reader’s Digest Trusted Brands survey provide a truly accurate measurement of Australian consumer sentiment.


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