Award: Winner
Category: Confectionery

CADBURY’S FOUNDER John Cadbury believed chocolate could make the world a better place and built his company on its generous and pioneering values. Today, Cadbury continues to embrace these values and has a proud history supporting communities through national sporting partnerships, environmental and conservation efforts.

In 2024, Cadbury continues to put generosity at the heart of the ‘A Cheer & A Half’ campaign by encouraging Australians to celebrate volunteers, the unsung heroes of sport, and by supporting grassroots sporting communities via donations. Through a limited-edition packtivation featuring inspiring real-life stories from athletes showcasing the significant impact volunteers have made in their personal and professional lives, Cadbury continues to highlight moments of generosity in sport. Our ambassadors Patty Mills, Emma McKeon, Madison de Rozario, Robert de Castella, the Commbank Matildas and Wallabies were chosen because they embody the spirit of generosity both on and off the field. “We believe that generosity is at the heart of communities, and the unifying power of sports brings people together. By shining a light on the impact of volunteers, we hope to encourage Aussies to get involved in their sporting community and recognise moments of generosity,” says Mondelēz International ANZ Vice President of Marketing, Ben Wicks.

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