Cadbury

CADBURY’S FOUNDER JOHN CADBURY believed chocolate could make the world a better place and built his company on its generous and pioneering values. Today, Cadbury continues to embrace these values and has a proud history supporting communities through national sporting partnerships and environmental efforts.

In 2025, Cadbury continues to place generosity at the heart of its brand through the ‘A Cheer & A Half’ campaign. With its latest iteration, Cadbury invites all Australians to give a cheer and a half to their biggest supporter. We all have that one person in our life that we could not have done it without. This year’s campaign allows Australians to celebrate and recognise their biggest supporters – parents, grandparents, coach, teacher, mates, and any unsung heroes who have cheered them through thick and thin – via special-edition pack designs.

“We believe that generosity is at the heart of thriving communities. Aussies can now recognise the encouragement they receive from their biggest supporters, in all aspects of their lives, through this small yet heartfelt gesture,” says Mondelēz International ANZ Vice President of Marketing, Ben Wicks.

Visit www.cadbury.com.au