CADBURY’S FOUNDER JOHN CADBURY believed chocolate could make the world a better place and built his company on its generous, visionary and pioneering values. Cadbury today still embraces these values and has a proud history supporting communities through national sporting partnerships, environmental and conservation efforts, and responding to some of our most recent natural disasters and national crises.
This year, Cadbury launched its ‘A Cheer & A Half’ campaign, encouraging Aussies to support their local sporting clubs via donations and volunteering. To celebrate some of Australia’s most inspiring and generous moments in sport, Cadbury launched ten limited-edition, specially designed Cadbury Dairy Milk blocks. The athletes and teams featured on the packs – Adam Goodes, Ash Barty, Daisy Pearce, Mark Taylor, Cedric Dubler, Sam Bloom, Simon Clarke, Commbank Matildas, and The Wallabies – were chosen because they embody the spirit of generosity both on and off the field. “By sharing these stories with Australian families, we hope to inspire generosity amongst the community, show the power of connection through sport and encourage people to get more involved with their local sporting clubs,” says Mondelēz International ANZ Vice President of Marketing, Paul Chatfield.
For more information, visit www.cadbury.com.au
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