Sanitarium Weet-Bix

FOR THE 12TH YEAR IN A ROW, Australians have declared Sanitarium Weet-Bix™ their Most Trusted Breakfast Food.

Australians young and old have long been proud to call themselves Weet-Bix kids. In fact,
more than 90 years after Sanitarium launched its now iconic wholegrain cereal, you’ll find Weet-Bix in almost half of all Australian homes – and it still represents simple, honest nutrition that the whole family will love. Alongside the classic ‘two with milk’ approach, Aussies love finding new and delicious ways to enjoy Weet-Bix – with banana and honey, yoghurt and berries, or
overnight Weet-Bix with peanut butter.

In response to changing tastes and health needs, there’s now a wide range of Weet-Bix options including Weet-Bix Bites, Weet-Bix Gluten Free,
Weet-Bix Flavours, Weet-Bix Little Kids Essentials and Weet-Bix Cholesterol Lowering, containing clinically proven plant sterols to help reduce LDL cholesterol by up to 9% within four weeks as part of a healthy diet low in saturated fat.

Weet-Bix remains Australian owned and made, but perhaps what makes it quintessential to the Australian cultural experience is its passion to inspire confidence and belonging with authentic goodness. Whether it’s combating food and nutrition insecurity through nationwide support of school breakfast programmes, fostering physical activity through AO Tennis Holiday Programmes or inspiring self-belief through sports
ambassadors, Weet-Bix has always been about much more than breakfast.

Visit www.weetbix.com.au