Category: Breakfast Food
FOR THE 14TH YEAR IN A ROW, Australians have declared Sanitarium Weet-Bix™ their Most Trusted Breakfast Food. Wholesome, simple and packed with goodness, Weet-Bix has been a staple in Aussie pantries for nearly 100 years. In fact, today, you’ll find Weet-Bix in half of all Australian family households – fuelling active lifestyles and helping people young and old take on the day.
In response to changing tastes and health needs, Sanitarium makes a wide range of Weet Bix options, including Weet-Bix™ Bites, Weet-Bix™ Bites Protein, Weet-Bix™ Gluten Free, Weet-Bix™ Flavours (including Multi-Grain +), Weet-Bix™ Little Kids Essentials and Weet-Bix™ Cholesterol Lowering, containing clinically proven plant sterols to help reduce LDL cholesterol by up to nine per cent within 4 weeks as part of a healthy diet low in saturated fat.
Weet-Bix remains Australian owned and made, but what makes it quintessential to the Australian cultural experience is its passion to help fuel growing Aussie kids to get the most out of every day. Whether it’s combating food insecurity and nutrition through nationwide support of school breakfast clubs, fostering physical activity through AO Tennis Holiday Programmes or inspiring self-belief through its sports ambassadors, Weet-Bix has always been about much more than breakfast.
Visit www.weetbix.com.au
"Healthy. Great taste, versatile."
Male, 18–29, QLD
"It’s a healthy Australian brand I use and trust."
Female, 50–59, QLD
"One of my favourites since grasshopper days."
Male, 70+, NSW/ACT