
Category: Breakfast Food

FOR THE 13TH YEAR IN A ROW, Australians have declared Sanitarium Weet-Bix™ their Most Trusted Breakfast Food. Wholesome, simple and packed with goodness, Weet-Bix has been a staple in Aussie pantries for nearly 100 years. In fact, today, you’ll find Weet-Bix in almost half of all Australian homes – fuelling active lifestyles and helping people young
and old take on the day.
In response to changing tastes and health needs, Sanitarium now makes a wide range of Weet-Bix options, including Weet-Bix Bites, Weet-Bix Gluten Free, Weet-Bix Flavours, Weet-Bix Little Kids Essentials and Weet-Bix Cholesterol Lowering, containing clinically proven plant sterols to help reduce LDL cholesterol by up to nine per cent within 4 weeks as part of a healthy diet low in saturated fat.
Weet-Bix remains Australian owned and made, but what makes it quintessential to the Australian cultural experience is its passion to help fuel growing Aussie kids to get the most out of every day. Whether it’s combating food insecurity and nutrition through nationwide support of school breakfast clubs, fostering physical activity through AO Tennis Holiday Programmes or inspiring self-belief through its sports ambassadors, Weet-Bix has always been about much more than breakfast.
Visit www.weetbix.com.au

"All-time family favourite."
Male, 60-69, SA/NT
"I have it for breakfast every day."
Male, 40-49, NSW/ACT
"It’s an Australian classic."
Female, 30-39, SA/NT
"Healthy, yummy and many ways to enjoy them."
Female, 18-29, VIC/TAS