Award: Winner
Category: Sugar Substitutes

CELEBRATING 12 CONSECUTIVE YEARS OF TRUST WITH EQUAL

For over four decades, Equal has been the ally for those aiming to reduce sugar intake without sacrificing sweetness. “The continued trust from our consumers fuels our commitment,” said Manan Ohri, Brand Manager.

“Our core mission revolves around empowering individuals in their pursuit of health and weight management, while ensuring they can still enjoy life’s simple joys, like the iconic sweetness of Equal. This dedication has solidified our position as the nation’s top sugar replacement for 12 consecutive years.”

The beloved Equal Spoonful now comes in a glass jar, promoting reusability and significantly reducing plastic consumption by 69%, while Equal Tablets are packaged with 80% recycled materials, and are accompanied with a reusable dispenser and cost-effective refill packs. Further showing the brand’s commitment to recycling is the Equal Sachets box, which is made from 70% recycled materials.

Embrace a sweeter future with Equal, the brand you have trusted for over four decades.

•Visit www.equalchoice.com.au or find Equal on Facebook www.facebook.com/EqualAustralia

 
Quotes

"We use it at work, people ask for it specifically by brand name."

FEMALE, 18-29, WA

"The main sugar substitute recommended by dieticians for diabetics."

FEMALE, 70+, SA/NT

"Best tasting. Quality can be relied on."

MALE, 40-49, QLD
Go to Top