Award: Winner
Category: Sugar Substitutes

FOR MORE THAN 40 YEARS Equal has been a saviour for people wanting to quit sugar – or cut back on their sugar intake – without having to give up the sweetness in life.

“We don’t take for granted the love and the trust consumers have given to Equal for all these years,” says Natasha Mullick, Senior Marketing Manager. “Our topmost priority is providing the same iconic taste that our consumers have loved for so many years. We believe that is why Equal has continued to win the Most Trusted Brand consistently for 11 years in a row and is clearly the number 1 sugar replacement in the country.”

The rising cost of living has made consumers more conscious than ever about how they spend their money. Equal has come to the party with a promise of providing great taste at best value, and recently launched a Super Value 300 Sticks pack in Coles so that consumers can enjoy more of Equal’s classic sweet taste with better savings.

For more information, visit or find Equal on Facebook


"Has the best taste in my experience."

FEMALE, 40-49, SA/NT

"Consistent quality."

MALE, 40-49, VIC/TAS

"Best tasting and healthiest."

MALE, 40-49, NSW/ACT

"Helps with my sugar intake."

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