
Category: Vitamins & Supplements
SWISSE HAS A LONG AND ESTABLISHED heritage in vitamins, minerals and supplements, founded upon a desire to create premium products that support wellbeing and general health. More recently, Swisse has taken its wellness expertise and extended it to offer skincare. “The Swisse brand started over 55 years ago in a small bakery in Collingwood, Victoria,” says Stephanie Taylor, Associate Director, Communications. “Our founder, Kevin Ring, was inspired by nutrient-rich ingredients sourced from around the world, that inspired the first of Swisse’s products and set the brand up for future success with a culture of science-backed innovation.”
From those humble beginnings, Swisse has evolved into a global business, bringing premium wellness options to millions in over 12 countries. Today, Swisse is proud to be Australia’s #1 brand in vitamins, minerals and supplements*, with more people reaching for Swisse than any other brand in the category.
Along the way, Swisse has maintained an unwavering commitment to sourcing premium ingredients and continues to prioritise innovation, with more than 200 products currently making up the Swisse range.
Proudly part of the H&H Group – a global health, nutrition and personal care company – Swisse has always stayed true to its mission to help people become healthier and happier. “This has never changed throughout our evolution as a business, and we continue to feel inspired daily to support and promote healthier communities.”
Visit: swisse.com.au
*IQVIA Sell Out Service. Vitamins Minerals & Supplements, Australia Pharmacy and Grocery. Domestic Unit Sales, MAT 31/12/2024.

"Good reputation and range of products. Good reusable packaging too! "
Male, 50-59, QLD
"I’ve used their supplements for years and never had any issues. "
Female, 30-39, NSW/ACT
"Long standing company with a proven track record for providing quality."
Male, 50-59, NSW/ACT