Award: Highly Commended
Category: Charity

“WE’RE DELIGHTED TO BE HONOURED WITH Highly Commended once again among Reader’s Digest’s most Trusted Brands for 2024,” says Richard Mussell, CEO of RSPCA Australia.

“Every day, we’re reminded just how crucial the community’s trust is for our work. Australians trust us to care for animals, to investigate animal cruelty when it occurs, to provide advice on how to care for our pets, and to push for laws and practices that better protect animals.

“And we know that we have to work tirelessly to maintain that trust – including by ensuring that our animal care, prevention, education and advocacy efforts are firmly backed by science and evidence,” says Mr Mussell.

The RSPCA cares for over 87,000 animals every year (including over 18,000 dogs and 33,000 cats), and investigates over 58,000 cases of animal cruelty. Across the country, the RSPCA also educates the community on animal welfare and responsible pet ownership, and advocates for changes in policy and practice that improve the welfare of animals.



"Established, trustworthy, caring."

FEMALE, 40-49, WA

"Admire what they do for animals."

FEMALE, 40-49, QLD

"They really care about animals."

MALE, 60-69, WA

"I'm a volunteer so I see all their hard work."

FEMALE, 50-59, SA/NT
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