Award: Winner
Category: Cruise Operators

AUSTRALIA’S FAVOURITE CRUISE LINE, P&O Cruises, is home-grown and proud of it. It has been taking Aussies on cruising holidays for over 90 years, pioneering Pacific Island cruising and offering itineraries to a wide variety of the region’s ports. And they don’t just visit them, they make sure the communities they visit benefit as much as the guests.

P&O Cruises strive to create unique, authentic holidays that bring Australians together. “Millions of Australians have enjoyed memorable holidays at sea on a P&O cruise. Our heritage as a cruise holiday pioneer allows us to stand proudly as Australia’s favourite cruise brand,” says Peter Little, Senior Vice President, P&O Cruises Australia.

Earlier this year, P&O Cruises launched its new brand positioning – Brings Us All Together™ – which aligns with what really matters to Australians; authentic human connections. “When P&O first set sail, the original motto was quis nos separabit, or ‘who shall separate us’. Nine decades later, the new tagline shows how that powerful, authentic sense of connection is still alive and well on every P&O cruise.”

The cruise line is committed to ensuring its branding is prevalent in meaningful ways through its onboard experiences and every destination it visits.



"High quality service and value for money."

FEMALE, 30-39, QLD

"Of all our cruises, they have been the best."


"Recommended by friends."


"Been around for decades."

MALE, 50-59, SA/NT
Go to Top