Category: Sugar Substitutes
EQUAL HONOURED AS AUSTRALIA’S MOST TRUSTED SWEETENER FOR THE 14TH CONSECUTIVE YEAR Equal is proud to be recognised by Reader’s Digest as a Trusted Brand for the 14th consecutive year. “Trust is earned over time. Winning Australia’s Most Trusted Sweetener for 14 years straight reflects the confidence Australians have in Equal and the role we play in their everyday choices,” says Sophia Liapis, Assistant Brand Manager.
As Australia’s #1 sweetener, Equal delivers great-tasting, sugar-free sweetness with superior quality – it’s no wonder Australians keep coming back for more. Choosing Equal isn’t just about reducing sugar; it’s about enjoying your favourite drinks and recipes without compromise. Whether it’s your morning coffee, afternoon iced latte, or evening tea, Equal helps you enjoy the flavours you love with fewer calories and more confidence.
“For 14 years, Australians have trusted Equal to provide consistent quality, great taste, and sugar-free enjoyment,” says the Equal Brand Team. “Being named Australia’s Most Trusted Sweetener Brand for 14 years in a row is incredibly rewarding. It shows Australians trust us to support their everyday wellness goals, and we’re committed to continuing to innovate so lower-sugar living feels easy, enjoyable, and sustainable.” Embrace a sweeter future with Equal.
Visit www.equalchoice.com.au or find Equal on Facebook www.facebook.com/EqualAustralia
"It’s my go to sugar alternative."
Female, 50–59, NSW/ACT
"Use equal daily and it has a great taste."
Female, 60–69, NSW/ACT
"It’s my favourite sugar replacement and I’ve always used and trusted it.. it’s open and honest about its ingredients."
Female, 40–49, NSW/ACT