AUSTRALIANS LOVE VEGEMITE for its great taste. Enjoyed by children, teenagers and adults alike, there aren’t many brands that have been embraced in the same style as Vegemite. Packed with B Vitamins for vitality, Vegemite has been fuelling Aussies for 97 years – with its unique taste of Australia.

Aussie owned and made, Vegemite continues to play an important role in the lives of us Aussies at breakfast, lunch and tea. Vegemite is Mite-y proud to sponsor Australian tennis legend Ashleigh Barty, spreading their support for our homegrown tennis star with a limited-edition jar of ‘Bartymite’.

It doesn’t get more Australian than Vegemite, and the iconic brand has worked hard on a number of new product launches, like Vegemite Gluten Free and Vegemite 40% Less Salt to ensure we can all enjoy our Vegemite; whether you’re coeliac, low FODMAP, vegan or looking to reduce your salt intake, you can rest assured there’s a jar of Vegemite for you.

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"You can’t get any more Australian than Vegemite."


"I have been eating and enjoying Vegemite for over 50 years."

MALE, 50-59, VIC/TAS

"An Australian icon. Who doesn’t love and trust Vegemite?"

MALE, 60-69, SA/NT