DULUXGROUP’S ORIGINS DATE BACK TO 1918, with its original heritage in decorative paint. Today, DuluxGroup is a leading marketer and manufacturer of premium products that protect, maintain and enhance the spaces and places in which we live and work. This includes retail paints, stains and varnishes, commercial construction chemicals, garage doors and electronic openers, and seeds and fertilisers.
The pandemic has encouraged Dulux to take a bolder approach to innovation as customers became more open to new experiences and expressions after seeing how organisations had to adapt quickly in a constrained environment. “This gives us more freedom to experiment with new digital channels to market and new digital offerings for customers,” says Eglantine Etiemble, Executive General Manager, IT and Digital at DuluxGroup.
Each year, the Dulux Colour Awards showcase projects that have used colour in an innovative and creative way in order to truly “imagine a better place”. This year promises to be no exception with other innovations and exciting promotions also planned for the coming months.
And, as choosing the right colour paint can be overwhelming – particularly finding the perfect white – Dulux is helping its customers find the right cool, warm and neutral whites with its Dulux? Wash&Wear?, which offers true colour with superior washability.
For more information, visit www.dulux.com.au
"Quality paint, great colours, durability and coverage."FEMALE, 40-59, VIC/TAS
"Wellknown and established brand. Used by professional tradespeople, so I’m happy to use it."MALE, 60+, VIC/TAS
"A tried and true hardwearing paint with a good choice of colours."MALE, 60+, QLD