Category: Australian Iconic Brand
Australians have voted Bunnings Warehouse the country’s Most Iconic Brand for the third consecutive year.
This result is, perhaps, unsurprising for a brand that prides itself on being a central part of the local community. Bunnings Warehouse stores are a local institution for many Australians – and not just because they offer the widest range of value-for-money products and provide knowledgeable service with a smile. Store teams regularly participate in projects involving their local communities, from planting a veggie garden at the neighbourhood kindy to painting the local Scout Hall.
“Being part of the communities where our stores operate and our team members live and raise their families is really important to us,” says Mike Schneider, Bunnings’ Group MD. (And let’s not forget the all-important community sausage sizzle!)
From humble beginnings the company has grown to include more than 300 stores nationally, employing more than 50,000 team members. While the brand continues to grow and prosper, it never loses sight of its core values of putting its team, and customers, first.
Bunnings understands all too well that for a business to excel and earn customer loyalty, it needs good leadership coupled with a strong, people-led culture. By focusing on nurturing a passionate, committed team who sees retail as a rewarding career path, every store is able to consistently offer customers high levels of service, value and experience, allowing this iconic brand to remain resilient even through challenging times.
“Our teams do an incredible job serving customers in our stores every day and the awards we win are a testament to their hard work,” says Mr Schneider.
For more information, visit www.bunnings.com.au.