whiteking

FOR A JOB WELL DONE, you can trust White King. “Our fundamental values are our points of difference,” said Justin Butterfield, Head of Marketing. “Unlike most competitor brands, White King prides itself on manufacturing Australian-made products for Aussie households.”

White King has been supporting Australian communities and creating local jobs for over 40 years. Recently it invested in new capital and equipment to bring more manufacturing to our shores, allowing White King Fabric Stain Lift to become proudly Australian-made, with the same formula the brand’s customers know and trust.

No matter how big the cleaning job, generations of Australians turn to White King because they’ve found it works the first time and every time. In return, White King enjoys extensive loyalty from consumers and its name has become synonymous with quality.

“We strengthen this trust by maintaining the highest standard of efficacy and product innovation to provide powerful cleaning solutions,” said Mr Butterfield.

White King aims to pave the way for a cleaner and greener Australia, by developing environmentally conscious products with the same trusted quality.

For more information, visit www.pental.com.au

 
Quotes

"Trusted. Removes stains effectively, gentle on clothes."

FEMALE, 40-59, NSW/ACT

"Most reliable one."

FEMALE, 30-39, NSW/ACT

"Best reviews of all the brands."

FEMALE, 18-29, VIC/TAS

"Removes stains easily."

FEMALE, 40-59, SA/NT