"EVERYONE AT THE RSPCA IS THRILLED that our beloved charity has once again been honoured as Highly Commended among Readers’ Digest’s most Trusted Brands in 2022,” says Richard Mussell, CEO of RSPCA Australia.

“The RSPCA has just celebrated 150 years of caring for and protecting animals across Australia, so it’s a great privilege to remain as one of Australia’s most loved, trusted and respected not-for-profit organisations.”

Every year in Australia, the RSPCA cares for more than 120,000 animals in need through its nationwide networks of animal shelters. In addition, RSPCA Inspectors investigate over 65,000 complaints of animal cruelty and neglect.

The RSPCA also does an enormous amount of important work in prevention and advocacy; as well as educating the community about responsible pet care and animal ownership. These efforts are always soundly backed by science and evidence, cementing its role as Australia’s leading authority and most credible voice in animal welfare.

So whether you’re adopting a pet, going along to the Million Paws Walk, shopping for RSPCA Approved products in the supermarket or voicing your concern on an important animal welfare issue, you can be assured the RSPCA continues to work hard to earn and maintain the special and trusted place it holds in the hearts of Australians.

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"A good, trustworthy brand"


"They work hard to protect animals."

FEMALE, 40-59, QLD

"A charity close to my heart."


"They have been consistent throughout my lifetime."

MALE, 40-59, WA