Band-aid

WHETHER IT’S FOR A CHILD’S BLOODY KNEE OR A BLISTER ON YOUR HEEL, most Australians will reach for a Band-Aid. The wide use of a brand name for a generic term is a sign that a product is not only highly recognisable, it is broadly accepted by the general population. In fact, Band-Aid is so much part of everyday language, it is one of a limited number of trademark brands listed in the Oxford Dictionary.

The reason for Band-Aid’s universal appeal is its continual innovation. Since the brand launched its adhesive strips over 100 years ago, it has continually developed its offerings to extend its product range, giving consumers a wider choice when it comes to first-aid. This is evident in Band-Aid’s Advanced Healing range, which uses cutting-edge technology to offer faster healing.

Acting like a second skin, the Advanced Healing range uses hydrocolloid technology to support the natural moisture balance of the skin, providing faster wound healing compared with ordinary bandages. The most recent innovation in the Advanced Healing range is the Advanced Footcare range. Using the same technology, the long-lasting adhesive bandages relieve blister pain almost instantly as well as providing extra cushioning for your feet.

For more information, visit www.band-aid.com.au.